However, those early advertisers had no way of knowing if you were watching their ads or wandered off to get a snack during the commercial break. With PreShow, your guaranteed viewing is a lot more valuable to advertisers. PreShow states that they will NEVER record you while it’s “watching” you, and they state on Kickstarter that they will “NEVER share personally identifiable information. If a member chooses to opt into a brand offering, they will be connected directly to the brand.” Any data shared with brand partners will be aggregated and anonymized. The actual nitty-gritty of the app is still under development, and the Kickstarter is in pre-launch at the moment. At this time, the creator is planning on allowing users to only stockpile up to 2 credits, so after watching 30-40 minutes of “branded content,” you can take a date to the movies. A free movie in exchange for 15 minutes of ads doesn’t seem too bad, but my date would really have to be frugal to sit through up to 40 minutes of commercials before date night.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |